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Latino Business Center welcomes new director

September 7, 2012

Carolina Martinez

KUTZTOWN, Pa. - Following a national search, Kutztown University's Small Business Development Center (KU SBDC) announced the appointment of  Carolina Martinez as the new director of the Latino Business Resource Center (LBRC), in Reading, Pa. Martinez takes the reins from former director, Lenin Agudo, Reading's new director of Community & Economic Development.

In her responsibilities as director Martinez will be further developing the Bilingual Entrepreneurial Learning Program, outreach to the Hispanic/Latino business community, and leading the development of new projects that would empower the Latino entrepreneurs.

Prior to joining the LBRC, Martinez served as business development coordinator for the Community Action Development Corporation in Bethlehem, Pa., where she headed their entrepreneurial training program. Martinez was responsible for consulting with entrepreneurs on business planning, financial projections and strategic planning issues. She also taught an 18-week entrepreneurial course in the Lehigh Valley region.

Martinez jumps right in to her new position with the LBRC as instructor for the eight-week Bilingual Entrepreneurial Learning program scheduled to start on Sept. 19 at the SBDC/LBRC at the Berks Community Foundation office at 237 Court Street, Reading, Pa.

"We are fortunate to have Carolina Martinez join our team to provide professional bilingual consulting and education to our growing Latino business community in the southeastern Pennsylvania region, said KU SBDC director Ernie Post.

"Martinez has the experience and vision to continue to build on the successes of the LBRC program that was recognized in 2007 and 2008 by the U.S. Hispanic Chamber of Commerce and the Small Business Administration as a model program in the nation," he said.

Martinez received her Bachelor of Industrial Engineering in 2003 from la Universidad de los Andes in Bogota, Colombia and, in 2008, earned her MBA in International Business from Universidad del Norte, also in Colombia.

Martinez holds certifications in Project Management Fundamentals from PMI, PA and in Negotiation and Conflict Resolution.

Founded in 1993, the mission of the Small Business Development Center at Kutztown University is to grow the economy of southeastern and south central Pennsylvania.  The Kutztown University SBDC is one of 18 Small Business Development Centers in Pennsylvania and is an accredited affiliate of the national network of Small Business Development Centers.  Operating out of Kutztown University, the KU SBDC is funded in part by the Commonwealth of Pennsylvania, through a cooperative agreement with the U.S. Small Business Administration. This support enables confidential consulting services to be provided at no charge to the client. The Kutztown University SBDC provides consulting services and educational programs to entrepreneurs looking to start or grow their small business.  SBDC consultants may work with entrepreneurs in confidential, one-to-one sessions to help them with a range of business issues including testing a new business proposition, shaping a business plan, investigating funding opportunities, and much more. SBDC educational programs serve to inform and assist entrepreneurs with the many decisions a new business owner faces. Program topics range from regulatory compliance issues to marketing tactics and are offered throughout the Kutztown University SBDC service territory with many offerings available online.  You can contact the KU SBDC at 484-646-4003, fax 484-646-4009 or email us at

For more information on the KU SBDC or LBRC, please contact Ernie Post at 484-646-4003 or

Additional Coverage
For further information about Martinez you can view an interview of her conducted by Lenin Agudo, director of the City of Reading, Community and Economic Development office at the following link: You can also visit for a recent article about Martinez's new position.