Kutztown University Radio Brings Home the Gold
March 18, 2014
KUTZTOWN, Pa. - Kutztown University Radio (KUR) took home the gold at the 74th annual International Intercollegiate Broadcasting System (IBS) Radio Awards on Saturday, March 8, 2014 in New York City.
KUR received "Best Use of Social Media" for their innovative use of social media, which include between five and ten daily posts, such as news alerts (local weather, accidents, closures, stories, etc.), promotional updates on radio programming and reporting on timely and informative topics, such as science, sports and news.
Additionally, KUR was a finalist in the categories of "Best College/University Station" for a school with less than 10,000 students and "Best Station Contest/Promotional Event."
"Social media is such a big thing today, for people of all ages" said campus radio manager Michael Regensburger. "I think all media outlets: newspapers, radio stations and television stations, need to have a social media presence. We discovered over the past few years that people were really enjoying our posts. We cover a lot of news updates, including police reports, snow closures, emergencies, town and gown issues, etc."
Four students comprise KUR's social media department: Mitch Lambert, sophomore electronic media major; Ryan Moore, sophomore business major; Matt Cech, sophomore electronic media major; and Nicole Zensky, junior communications major. Each student writes posts or tweets for their own specialty area. Lambert is in charge of sports; Moore reports on science; Cech writes about music; and Zensky focuses on 'weird' or fun news.
KUR currently utilizes Facebook and Twitter, and plans to expand to Instagram in the near future.
Last year, Regensburger, received "Best News Interview" for his interview with Sister Simone Campbell, and in recent years KUR won the Gold Microphone Award for excellence in broadcasting from IBS, and received recognition for their programming from former state senator Michael O'Pake and the Philadelphia A.I.R. Awards.
Listeners can access KUR by clicking the "Listen Live" link on their website at http://www.kutztown.edu/KUR; downloading the TuneIn app for Smartphones and searching for KUR; calling (610) 465-7860; tuning in on campus at 88.3 FM or 1670 AM; or tuning in to the KU Information Channel (Service Electric channels 24 and 99 on campus, channel 24 throughout eastern Berks County, channel 266 in the Lehigh Valley and channel 28 on Kutztown's Hometown Utilicom service).