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Advertising Minor

The College of Business offers a minor in Advertising. The advertising minor is designed for students interested in building a career in the field of advertising. With the Advertising minor, students are prepared to work in all areas of an advertising agency, the media, or on the client side.

Graduates of the Kutztown Advertising Minor have gone on to successful careers at some of the world's largest advertising agencies, including: J. Walter Thompson, Ogilvy-Mather, BBDO, Grey Advertising, Mindshare, and Bates.

 NOTE: B.S.B.A. Marketing majors may NOT select this minor.

Program Courses

  1. Business Core (21 SH)
    ACC 121 Financial Accounting
    ACC 122 Managerial Accounting
    BUS 120 Business Administration
    BUS 131 Business Law I
    BUS 171 Business
    ECO 011 Macroeconomics
    ECO 012 Microeconomics

  2. Required Courses (18 SH)
    MKT 210 Principles of Marketing 
    MKT 312 Consumer Behavior
    MKT 350 Advertising Management
    MKT 351 Media Concepts & Planning
    MKT 357 Advertising Campaigns
    MKT 358 Marketing Communications Management

Advertising Minor Check Sheet