Business Administration- Marketing

Marketing involves a wide array of activities that are required to create exchanges to satisfy human needs and wants. Because these cravings and necessities can be personal, organizational, institutional, profit, or non-profit, marketing touches many areas of an individual's life.

In addition, studying marketing makes one a more savvy and informed consumer.

Marketing students at KU are provided with the complete set of skills necessary to succeed in this demanding business area.

Career Opportunities

Graduates with a Business of Administration degree in Marketing are qualified for jobs in a variety of exciting fields:

• Advertising
• Public relations
• Marketing research
• Sales and sales management
• Product development and management
• Retailing and wholesaling
• Physical distribution
• Marketing education and consulting
• Entrepreneurship

Required courses for a Marketing major

In addition to the Seven Business Core courses at KU, Marketing majors experience a set of courses that are tailored to an eventual Business Administration in Marketing Degree, which include:

• Consumer Behavior
• Marketing Management
• Marketing Research