Electronic Media

Kutztown University's program in Electronic Media encompasses traditional broadcast and cable television, as well as more recent media distribution formats such as CD, DVD and the Internet. Prospective students looking for a diverse area of study in audiovisual production should enter the Electronic Media program at KU, which is offered as both a major and minor.

The program is offered by the Electronic Media Department within the College of Liberal Arts and Sciences.  

Students in our program become familiar with all aspects of the electronic media industry and are given comprehensive training in video and audio production for a variety of audiences and content distribution methods.  

Unlike many larger institutions with similar programs, Kutztown University's Electronic Media students begin working with equipment their first year.  

Course Sequence

All students take courses that provide a fundamental knowledge of the electronic media field: including among others a survey of the electronic media, visual literacy, video production, audio production and scriptwriting.  They also complete a series of advanced, required and elective major courses.

The production course sequence prepares students for all aspects of video and audio production, from basic theories and concepts to advanced professional production applications, all in a hands-on, equipment-based environment. Additional courses deal with a variety of non-production aspects of the electronic media profession, such as law, ethics, programming, advertising sales and management.

Included in the requirements is the completion of concomitant courses chosen to supplement the Electronic Media coursework in a way that makes a graduate more marketable in the workforce.

Faculty

The faculty in the Electronic Media Department have industry experience including corporate, cable, and broadcast video as well as radio.

Field Work

A strength of the program is that all students serve a one-semester, full-time senior internship.  This allows students to apply, in a professional electronic media facility, the knowledge and skills they gained in the Kutztown classrooms and production studios.

Career Opportunities

Prospective careers for students in the Electronic Media program include producing, directing, videography and editing for television and video production.