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Bachelor of Science in:

Electronic Media

Kutztown University's program in Electronic Media encompasses all aspects of digital video production for traditional broadcast and cable television, as well as for distribution formats such as CD, DVD and the Internet. Prospective students looking for a diverse area of study in digital video and related areas should enter the Electronic Media program at KU, which is offered as both a major and minor.

The program is offered by the Department of Electronic Media within the College of Visual and Performing Arts.

Students in our program become familiar with all aspects of the electronic media industry and are given comprehensive training in video and audio production for a variety of audiences and content distribution.

Unlike many larger institutions with similar programs, Kutztown University's Electronic Media students begin working with the equipment their first year - state-of-the-art cameras, equipment in the television studio, non-linear editing lab, and audio recording studio, in addition to the portable equipment.

Students can join extracurricular groups such as the National Broadcasting Society, Newsbreak, and Film Club, or volunteer for a variety of productions and production types, including live-production, throughout the academic year to enhance their production skills.


All students take courses that provide a fundamental knowledge of the electronic media field: survey of electronic media, videography and editing, audio production, lighting, and scriptwriting. They also complete a series of required and elective major courses on the advanced level.

 Production courses prepare students for all aspects of video and audio production, from basic theories and concepts to advanced professional production applications and techniques, in a hands-on, equipment-based environment. Additional courses deal with a variety of non-production aspects of the electronic media profession, such as media law, aesthetics, ethics, and copyright.


Faculty in the Department of Electronic Media have industry experience which includes video and audio production for all types of distribution systems and uses in operations such as corporate production, broadcast television, and cable.

Students in the Department of Electronic Media produce a variety of programing for KUTV which airs on three local cable systems as well as being distributed via the web. In addition to producing programing in several classes, program production for KUTV is done on a volunteer basis, providing yet another opportunity for hands-on work with the equipment.


A strength of the program is that all students serve a one-semester, full-time senior internship. This allows students to apply, in a professional industry-related environment, the knowledge and skills they gained in Kutztown's classrooms and production studios.

Career Opportunities
Prospective careers for Electronic Media students include producing, directing, videography, writing and editing for television, and other aspects of video production.