Advertising

Students choosing this minor-only field in KU's College of Business take classes specifically designed for this area of study. Some of these classes include:

• Principles of Marketing
• Consumer Behavior
• Advertising Management
• Media Concepts & Planning

Graduates from the Advertising program have been extremely successful in their endeavors, going on to build careers in some of the largest advertising corporations:

• Walter Thompson
• Ogilvy-Mather
• BBDO
• Grey Advertising
• Mindshare
• Bates

Note:
Business Administration/Marketing majors cannot choose this minor. Before declaring, completion of the seven core business courses with a 2.0 GPA or higher is required.

Career Opportunities:
KU graduates with a minor in advertising can find their niches in advertising firms, media, design, and public relations.