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CORE PRODUCT

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CONSULTING SERVICE:

The KU Sport Business Institute provides outstanding consulting services in the following areas:

• Business Development
• Economic Impact
• Event and Facilities Management
• Marketing Research
• Policy & Procedure development
• Sponsorship

Current Projects

• Donor Motivation Study
• Social Media Study
• Consumer Research: Reading Royals

Past Projects

Economic and Social impact Study:
• 2011 IAAF World Championship
• Korea Formula 1 Grand Prix

Event Management:
• 2011 US Sport Industry Forum

Consumer Research: Reading Express