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2012

DAEKYO CSA Co. & Kim, Y. (2012). The 2012 Global Sport Business Leadership Program. Supported and Funded by Korea Sports Promotion Foundation: $72,000.00 (₩72,000) @ $1 = W1000.

Kim, Y.,  & Kim, S. (2012). Reading Royals Fan Profile. Report for the Reading Royals, a professional Ice-Hockey team.

Kim, S.,  & Kim, Y. (2012). KU Alumni Survey Report. Report for the KU foundation and Alumni Engagement.

Danielle Kiernan earned the Copper Chambliss Student Academic Achievement Award 2012 for her research project.
Kim, Y.M., Kim, S., & Kim, Y. (2012). Examining the Effect of Orientation toward Sport on Sponsorship Effectiveness: Hierarchical Effect Model. 2012 North American Society for Sport Management Conference, Seattle, WA.

Kiernan, D., Kuhn, N., Corr, T., Myers, T., Kim, Y. (advisor), & Kim, S. J. (advisor) (2012). Exploring Prominent Motives for Attending Minor League Games across Fan Identification Levels. Paper presented at the 2012 Sports Business Conference - the Indiana University of Pennsylvania.

Kuhn, N., Myers, T., Kim, Y. (advisor), & Kim, S. (advisor) (2012). Examining the relationship between motives and team identification levels. Paper presented at the HECBC 13th Annual Undergraduate Conference on Research and Creative Expression.

Kim, Y. (2012). Communicating with Sport Consumers through New Media, the 2012 BrainKorea 21 Seminar, Dankook University, Korea.

Kim, Y. (2012). Development of Sport Policy for Youth Sport Development, the 2012 Global Sport Industry Forum, Korea Institute of Sport Science, Korea.

Kim, Y. (2012). Consumer behavior in virtual sport contexts, the 2012 Doctoral Seminar, Seoul National University, Korea.

2011
Kim, S. (2011). Financing professional sport team venues. the 2011 US Sport Industry Forum. Daekyo CSA, San Fransico, CA.
Kim, S. (2011). Overview of college sport in the U.S. the 2011 US Sport Industry Forum. Daekyo CSA, San Fransico, CA.
Kim, S., & Kim, Y. (2011). Application of Diffusion Theory: A Case Study of the New Golf Product Market. 2011 North American Society for Sport Management Conference, London, Ontario, Canada.

Kim, Y. (2011). Economic and Social Impacts of Mega Sporting Events, the 2011 US Sport Industry Forum, the University of California, Berkeley, CA.

Lapp, G., Gregory, J., Kiernan, D., Kim, Y. (advisor), & Kim, S. J. (advisor) (October 18, 2011). Exploring motives in mixed martial arts viewership: From a Uses and Gratification perspective. Paper accepted for presentation at the Undergraduate Research at the Capitol -Pennsylvania

Kim, Y., & Kim, S. (2011). Primary Motives and Giving Behavior of Athletic Donors at a Division II University. Funded by the KU Faculty Research Committee ($2,500)

Shin, S., Kim, Y., Kim, D., & Yim, K. (2011). A Study on Social Cognition, National Image and System Construction for Sponsorship Effect Measurement for Analyzing the Mega Sporting Event: Focusing on 2011 IAAF World Championships Daegu and 2011 Formula One. Funded by National Research Foundation of Korea: $99,146.00 (₩99,146,000).

DAEKYO CSA Co. & Kim, Y. (2011). The 2011 US Sport Industry Forum. Supported and Funded by Korea Sports Promotion Foundation: $115,720.00 (₩115,720,000).

Kim, Y., & Lee, S. (2011). An Examination of Sport Video Game as a Marketing Communication Tool: Hierarchy Effect Model Approach. The 9th Annual Conference of the Sport Marketing Association, Houston, Texas.

Lee, S. & Kim, Y. (2011). Understanding professional softball fans experience using Importance - Satisfaction Analysis. The 9th Annual Conference of the Sport Marketing Association, Houston, Texas.

Kim, Y., & Kim, S. (2011). Match-up Effect of Brand Personality in Sponsorship: The Case of The 2010 WorldCup. The 19th Conference of the European Association for Sport Management, Madrid, Spain.

Kim, Y., & Kim, S. (2011). Segmenting Sport Video Game Users by Need Gratifications: A Cluster Analysis. The 19th Conference of the European Association for Sport Management, Madrid, Spain.