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2015
Kim, Y., & Kim, S. (2015). Examining Determinants of Using Sport Applications on Smartphones. 2015 International Conference on Sport and Society, Toronto, CAN.
Kim, Y., & Kim, S. (2015). Big-Five Personality Prediction Based on Motives for Using Sport Social Network Sites. 2015 International Conference on Sport and Society, Toronto, CAN.
Kim, S. (PI), & Kim, Y. (2015). Effects of Sporting Events on Hosting Community (Lancaster, PA). Funded by the KU Alumni Foundation Grant Committee ($4,263).
Kim, S. J. (2015, June). Linking local sport business to classroom. 2015 North American Society for Sport Management Teaching and Learning Fair, Ottawa, Canada.
Kim, Y. (2015). Incorporating Marketing Simulation in Classroom. 2015 North American Society for Sport Management Teaching and Learning Fair, Ottawa, CAN.
Kim, Y., Rogol, E., Kim, S., Arora, A., Anthony, M., Giovarelli, T., Sallavanti, E., Lineman, M., & Kovach, D. (2015). Sport Video Game: The effect of virtual sport experience on attitude formation. 2015 North American Society for Sport Management Conference, Ottawa, CAN.
2014
Kim, Y.  (2014). Reading Fightin' Phils Fan survey. Report for the Reading Fightin' Phils, a professional baseball team.
Martin, H., Arora, A., & Kim, Y. (advisor), (April 12, 2014). Examining the Impact of Core and Peripheral Service Satisfaction on Repurchase Intention: A Case of a Minor League Sport Team. Paper accepted for presentation at the 2014 Sport Business Conference. 
Arora, A., Marchetto, A.,  Sallavanti E., Giovarelli, T., Kim, Y. (advisor), & Rogol, E. (advisor). (November 22, 2014). Exploration of the motives of using Sport Mobile Applications. Paper accepted for presentation at the PASSHE Undergraduate Research Conference in Science, Technology, Engineering & Mathematics at Slippery Rock University.
Kim, Y. (2014). Consumer Research for Minor League Sport Teams in Berks County, PA. Funded by the KU Alumni Foundation Grant Committee ($7,800).

Kim, Y., & Rogol, E. (October 2014). The Impact of Core and Peripheral Service Satisfaction and Team Identification on Consumers' Repurchase of the Minor League Sport Service. 2014 Sport Marketing Association Conference, Philadelphia, PA.
Kim, Y., Kim, S., Martin, H., & Arora, A.(October 2014). Event Involvement Effects on Country Images as Tourism Destination. 2014 Sport Marketing Association Conference, Philadelphia, PA.
Kim, Y., Kim, S., & Ko, Y. (June 2014). The Primary Motives for Giving to Intercollegiate Athletics: A Case of NCAA Division II University. 2014 North American Society for Sport Management Conference, Pittsburgh, PA.

2013
Kim, Y.  (2013). Lehigh Valley Steel Hawks Fan survey. Report for the Lehigh Valley Steel Hawks, a professional indoor football team.
Labowitz, E., Gregory, J., Corr, T., Martin, H., Arora, A., & Kim, Y. (advisor), (2013). Comparing Sport Consumer Motivation Across Sport: A Case of Minor League Sport. Paper accepted for presentation at the HECBC 14th Annual Undergraduate Conference on Research and Creative Expression.
Kim, Y. (PI), & Kim, S. (2013). An Exploratory Investigation of Effects of Sport Video Games on Sport Brand Attitude and Behavior. Funded by the KU Research Grant Committee ($5,000).

Kim, Y. (2013). The Effect of Sport Video Gaming on Sport Brand Attitude, Attitude Strength, and the Attitude-Behavior Relationship. Participated in research competition for New Research Award at the 21st Conference of the European Association for Sport Management, Istanbul, Turkey.

Kim, S., Hur, Y. & Kim, Y. (2013). An Exploration of Motivations in Sport Facebook Use. The 21st Conference of the European Association for Sport Management, Istanbul, Turkey.
Kim, Y., Kim, S., & Lapp, G. (2013). An Analysis of Motives in Mixed Martial Arts Viewership: A Social Perspective. The 4th International Conference on Sport and Society, Chicago, IL.

Rehm, J., Kim, S., & Kim, Y. (2013). The Lived Experience of Christian Prayer in College Coaches. The 4th International Conference on Sport and Society, Chicago, IL.

Cho, S., & Kim, Y. (2013). Rationalization of Prior Substantiation Doctrine: Federal Trade Commission v. Reebok/Sketchers. 2013 Sport Marketing Association Conference, Albuquerque, NM.
Lee, S., & Kim, Y. (2013). Formal and Informal Relationships between Client and Service Provider: Ticket Sales Outsourcing. 2013 Sport Marketing Association Conference, Albuquerque, NM.
Kim, Y., Kim, S., & Garman, F. (2013). Internship Final Project and Portfolio as a Student Learning Assessment Tool . 2013 North American Society for Sport Management Teaching and Learning Fair, Austin, TX.
Kim, S., & Kim, Y. (2013). Incorporating Technology in Classroom: Survey Monkey. 2013 North American Society for Sport Management Teaching and Learning Fair, Austin, TX.
Kim, Y.M., Kim, Y., & Kim, S. (2013). Mediating Effects of Self-Sponsor Image Congruence on Relationship between Team Identification and Sponsor Identification. 2013 North American Society for Sport Management Conference, Austin, TX.
Kim, Y. (2013). The Impact of Mega-Sporting Events on Host Country Image and Brand Perception: A Case of 2011 Daegu IAAF Championships, the 2013 Perspectives on Contemporary Korea Conference, University of Michigan, Ann Arbor, MI.
2012

DAEKYO CSA Co. & Kim, Y. (2012). The 2012 Global Sport Business Leadership Program. Supported and Funded by Korea Sports Promotion Foundation: $72,000.00 (₩72,000) @ $1 = W1000.

Kim, Y.,  & Kim, S. (2012). Reading Royals Fan Profile. Report for the Reading Royals, a professional Ice-Hockey team.

Kim, S.,  & Kim, Y. (2012). KU Alumni Survey Report. Report for the KU foundation and Alumni Engagement.

Danielle Kiernan earned the Copper Chambliss Student Academic Achievement Award 2012 for her research project.
Kim, Y.M., Kim, S., & Kim, Y. (2012). Examining the Effect of Orientation toward Sport on Sponsorship Effectiveness: Hierarchical Effect Model. 2012 North American Society for Sport Management Conference, Seattle, WA.

Kiernan, D., Kuhn, N., Corr, T., Myers, T., Kim, Y. (advisor), & Kim, S. J. (advisor) (2012). Exploring Prominent Motives for Attending Minor League Games across Fan Identification Levels. Paper presented at the 2012 Sports Business Conference - the Indiana University of Pennsylvania.

Kuhn, N., Myers, T., Kim, Y. (advisor), & Kim, S. (advisor) (2012). Examining the relationship between motives and team identification levels. Paper presented at the HECBC 13th Annual Undergraduate Conference on Research and Creative Expression.

Kim, Y. (2012). Communicating with Sport Consumers through New Media, the 2012 BrainKorea 21 Seminar, Dankook University, Korea.

Kim, Y. (2012). Development of Sport Policy for Youth Sport Development, the 2012 Global Sport Industry Forum, Korea Institute of Sport Science, Korea.

Kim, Y. (2012). Consumer behavior in virtual sport contexts, the 2012 Doctoral Seminar, Seoul National University, Korea.

2011
Kim, S. (2011). Financing professional sport team venues. the 2011 US Sport Industry Forum. Daekyo CSA, San Fransico, CA.
Kim, S. (2011). Overview of college sport in the U.S. the 2011 US Sport Industry Forum. Daekyo CSA, San Fransico, CA.
Kim, S., & Kim, Y. (2011). Application of Diffusion Theory: A Case Study of the New Golf Product Market. 2011 North American Society for Sport Management Conference, London, Ontario, Canada.

Kim, Y. (2011). Economic and Social Impacts of Mega Sporting Events, the 2011 US Sport Industry Forum, the University of California, Berkeley, CA.

Lapp, G., Gregory, J., Kiernan, D., Kim, Y. (advisor), & Kim, S. J. (advisor) (October 18, 2011). Exploring motives in mixed martial arts viewership: From a Uses and Gratification perspective. Paper accepted for presentation at the Undergraduate Research at the Capitol -Pennsylvania

Kim, Y., & Kim, S. (2011). Primary Motives and Giving Behavior of Athletic Donors at a Division II University. Funded by the KU Faculty Research Committee ($2,500)

Shin, S., Kim, Y., Kim, D., & Yim, K. (2011). A Study on Social Cognition, National Image and System Construction for Sponsorship Effect Measurement for Analyzing the Mega Sporting Event: Focusing on 2011 IAAF World Championships Daegu and 2011 Formula One. Funded by National Research Foundation of Korea: $99,146.00 (₩99,146,000).

DAEKYO CSA Co. & Kim, Y. (2011). The 2011 US Sport Industry Forum. Supported and Funded by Korea Sports Promotion Foundation: $115,720.00 (₩115,720,000).

Kim, Y., & Lee, S. (2011). An Examination of Sport Video Game as a Marketing Communication Tool: Hierarchy Effect Model Approach. The 9th Annual Conference of the Sport Marketing Association, Houston, Texas.

Lee, S. & Kim, Y. (2011). Understanding professional softball fans experience using Importance - Satisfaction Analysis. The 9th Annual Conference of the Sport Marketing Association, Houston, Texas.

Kim, Y., & Kim, S. (2011). Match-up Effect of Brand Personality in Sponsorship: The Case of The 2010 WorldCup. The 19th Conference of the European Association for Sport Management, Madrid, Spain.

Kim, Y., & Kim, S. (2011). Segmenting Sport Video Game Users by Need Gratifications: A Cluster Analysis. The 19th Conference of the European Association for Sport Management, Madrid, Spain.