The College of Business provides an exceptional education that will prepare you for the rigors of the marketplace or the demands of graduate education. We will teach you how to participate effectively in an interdependent, technology-driven world - offering a business education in an environment that stimulates engagement with ideas, each other, and the world around you.
Our students are active in clubs and organizations, receive professional career counseling and advising, and enjoy contemporary classroom and laboratory space. We have outreach programs encouraging cooperation, sustainability, and social entrepreneurship, and our faculty members engage in research that reflects how the world does business today. We are committed to the highest standards of teaching and business practice and provide our students with a comprehensive business curriculum. Kutztown graduates set themselves apart with professional experience gained through internship opportunities and study abroad programs. They compete strongly in a changing job market and are ready to lead in their careers.
Undergraduate Study - Program Offerings
The Accounting program at Kutztown is set up to help prepare students for careers in a variety of areas such as financial accounting, cost accounting, accounting information systems, tax accounting, and auditing.
The Finance major at Kutztown University prepares students for career opportunities in the areas of domestic and multinational corporate financial management, the management of financial markets and institutions, personal financial planning, and investment analysis and portfolio management.
Managers are the decision makers in a diverse and ever-changing global business environment. The focus of a Management major is learning the techniques necessary to achieve goals efficiently and effectively.
The Marketing program at Kutztown University prepares students for careers in dynamic, competitive fields including sales, research, promotion, retailing, advertising, public relations, consulting, and entrepreneurship.
The College of Business offers a minor in Advertising. Students declaring the Advertising minor take a series of classes tailored to that field. With the Advertising minor, students are prepared to work in all areas of an advertising agency, the media, or on the client side.
The minor in Economics focuses on how an economy functions and how to spot the trends and opportunities in finance or business. Career choices that are enhanced by this minor include positions in government, banking, securities and investments, and economic research.
Leisure and Sport Studies
The exciting world of sport and athletics provides career options at a number of levels for graduates prepared to meet the profession's expanding opportunities and challenges. With a degree in Leisure and Sport Studies (LSS), students are prepared to enter the fields of professional sport team management, facility management, sport product marketing and sales, event management, sport tourism, athletic administration, and management of wellness and fitness facilities. LSS majors will have the option to pursue either a minor of their choosing or a specialization in sport-related fields such as coaching or fitness and health promotion. All LSS majors are required to complete an internship in their area of specialization.
The Coaching/Athletic Administration specialization is accredited by the National Council for Accreditation of Coaching Education (NCACE).