Strategic Plan
Goal 1. Academic Excellence: Kutztown University will promote, enhance, and recognize excellence in teaching, learning, creativity, scholarship, and research.
Objective 1.1: Optimize student success and prepare graduates for the challenges of the 21st century.
Initiative 1.1.1: Provide opportunities for faculty to enhance teaching and learning
Desired Outcomes:
1. Expand the mission and scope of the Center for the Enhancement of Teaching
2. Provide faculty support to develop and enhance the quality of online courses
Initiative 1.1.2: Continue the implementation of a comprehensive program of General Education
Desired Outcomes:
1. Implement General Education Core Curriculum
2. Phase-in General Education Competencies
Initiative 1.1.3: Promote international education
Desired Outcomes:
1. Expand study abroad programs
2. Expand partnerships with colleges and universities outside the US
3. Encourage student participation in international programs
Initiative 1.1.4 Offer programs responsive to the needs of the Commonwealth
Desired Outcomes:
1. Conduct an analysis of existing programs and identify opportunities for new and emerging programs (e.g. support development and submit proposal to PASSHE for a Master of Fine Arts in Communication Design)
Initiative 1.1.5: Provide students with high-impact learning opportunities
Desired Outcomes:
1. Complete an inventory of existing high-impact learning practices
2. Facilitate the use of service learning as a pedagogical strategy
3. Diversify methods of course delivery
Initiative 1.1.6: Improve connections between curricular and co-curricular experiences
Desired Outcomes:
1. Explore the creation of co-curricular transcripts
Initiative 1.1.7: Provide quality career development to students and alumni
Desired Outcomes:
1. Enhance effectiveness and scope of events and services offered by the Career Development Center
Objective 1.2: Recruit, enroll, support, retain, and graduate a high achieving and diverse student body.
Initiative 1.2.1: Implement an updated strategic enrollment management plan
Desired Outcomes:
1. Create an office of Enrollment Management
2. Initiate a comprehensive analysis of KU enrollment and retention
3. Conduct a review of admission processes
4. Increase enrollment of international students
Initiative 1.2.2: Improve marketing communications and strategies to increase awareness of and access to programs and resources
Desired Outcomes:
1. Sponsor an academic majors fair at the beginning of each semester to highlight programs and offerings to increase student awareness and involvement
2. Offer more annual targeted Open Houses for prospective students
Initiative 1.2.3: Strengthen collaborations with regional secondary schools and community colleges
Desired Outcomes:
1. Partner with area school districts to provide programs designed to improve college-readiness of high school seniors
2. Develop stronger programmatic ties and articulation agreements with regional community colleges
3. Explore dual enrollment programs with area secondary education schools
Objective 1.3: Maximize the research, scholarship, and creative pursuits of students, faculty, and staff.
Initiative 1.3.1: Promote faculty and staff professional development
Desired Outcomes:
1. Provide funding to support KU professional development committee
2. Provide funding to support KU research committees
Initiative 1.3.2: Enhance student research and creative pursuits
Desired Outcomes:
1. Support student participation in national, regional, and local conferences
Objective 1.4: Continue to develop and implement assessment and continuous improvement processes.
Initiative 1.4.1: Pursue and maintain university-approved accreditations
Desired Outcomes:
1. Submit all relevant MSCHE reports
2. Submit all appropriate specialized accreditation reports
3. Continue progress toward AACSB accreditation for College of Business
Initiative 1.4.2: Implement revised curricular assessment processes
Desired Outcomes:
1. Assess student learning outcomes of the General Education curriculum effectively
2. Review and assess effectiveness of Program Review process
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Goal 2. Community Engagement: Kutztown University will partner with the community to serve the needs of the people of the Commonwealth and the region.
Objective 2.1: Develop, promote, and sustain strong community partnerships.
Initiative 2.1.1: Connect alumni, students, parents, and families to the university and each other
Desired Outcomes:
1. Identify, celebrate, and honor siblings, multigenerational alumni families, and K-12 teachers who have graduated from KU
2. Create a KU alumni network database for student networking and mentoring
Initiative 2.1.2: Establish and strengthen reciprocal relationships with regional businesses, school districts, and community groups
Desired Outcomes:
1. Identify and establish relationships with businesses, school districts, and community groups aligned with KU programs
2. Expand network of approved internship sites
3. Develop opportunities for campus/community collaborative research and technical development
Initiative 2.1.3: Enhance our neighboring communities through volunteerism and community service
Desired Outcomes:
1. Support student, faculty, and staff participation in community engagement projects and programs
Objective 2.2: Offer the community outstanding cultural events, diverse educational opportunities, intercollegiate sporting events, and the university's programs, facilities, and resources.
Initiative 2.2.1: Remain a regional center for the cultural arts
Desired Outcomes:
1. Increase attendance at cultural events held at the renovated Schaeffer Auditorium and other campus facilities
2. Enhance the relationship between events held on campus and targeted learning experiences
3. Expand visibility and use of gallery space on campus
Initiative 2.2.2: Develop and expand community-focused educational experiences
Desired Outcomes:
1. Offer pre- and post-baccalaureate non-credit professional growth opportunities including certificate programs to meet the needs of the region
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Goal 3. Caring Campus Community: Kutztown University will value and respect all campus constituents, celebrate diversity, and embrace shared governance.
Objective 3.1: Promote and enhance diversity and inclusion.
Initiative 3.1.1: Identify and address barriers to access and equity
Desired Outcomes:
1. Convene a committee that addresses social equity, campus climate, and inclusion
2. Develop a plan to provide supportive services to meet the needs of diverse first-year students
3. Provide diversity and inclusion training for students
4. Develop an institutional approach to compliance regarding access to technology
Initiative 3.1.2: Ensure that academic, co-curricular, and institutional programs reflect the university's commitment to diversity and equity
Desired Outcomes:
1. Analyze the most appropriate placement and programmatic structures of all interdisciplinary minors (e.g. Multicultural Studies, Women and Gender Studies, Pennsylvania German, and International Studies)
2. Create leadership opportunities for students to enhance their experiences in diversity and inclusion
Objective 3.2: Develop and maintain a climate of trust, open communication, and civility.
Initiative 3.2.1: Improve communication between the university and its internal and external stakeholders and constituents
Desired Outcomes:
1. Develop university marketing and communications plan
Initiative 3.2.2: Foster an institutional climate that supports diversity, civility, and inclusiveness
Desired Outcomes:
1. Implement measures to address issues raised in the Campus Climate Study
2. Increase programming and resources for campus climate improvement
Objective 3.3: Provide stakeholders with opportunities to engage in shared governance and campus planning.
Initiative 3.3.1: Review and update shared governance structure
Desired Outcomes:
1. Assess the purpose, functionality, and effectiveness of shared governance on campus
2. Convene a campus summit to discuss governance structure and participation in governance
3. Engage in open and inclusive planning and decision-making processes
Initiative 3.3.2: Encourage more representative participation in campus governance
Desired Outcomes:
1. Increase student participation in campus governance
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Goal 4. Stewardship of the University's Infrastructure: Kutztown University will maintain and enhance physical, financial, and human resources necessary to fulfill its mission.
Objective 4.1: Optimize use of resources and assess performance and outcomes in all areas.
Initiative 4.1.1: Optimize the measures and returns of the PASSHE System Accountability Plan
Desired Outcomes:
1. Submit KU list of new Performance Indicators to PASSHE
Initiative 4.1.2: Collaborate with the KU Foundation to increase funding and private sponsorship of university programs and initiatives
Desired Outcomes:
1. Increase amount of funding and private sponsorship of KU programs and facilities
Initiative 4.1.3: Revise the process for assessing the university strategic plan
Desired Outcomes:
1. Convene a Task Force to revise the university's strategic plan
2. Cabinet, in consultation with the SPRC, will complete a pilot process for assessing the desired outcomes of the strategic plan
Objective 4.2: Recruit and retain a qualified and diverse faculty and staff.
Initiative 4.2.1: Improve the recruitment and retention of faculty and staff from underrepresented groups
Desired Outcomes:
1. Initiate study on recruitment and retention of faculty and staff from underrepresented groups
2. Implement measures to encourage staff promotion from within in the context of the Affirmative Action plan and all relevant Collective Bargaining Agreements
Objective 4.3: Implement measures to maximize the health and safety of the campus community.
Initiative 4.3.1: Maintain and improve the infrastructure for campus safety
Desired Outcomes:
1. Evaluate and improve campus emergency management plan
Initiative 4.3.2: Promote health and wellness initiatives on campus
Desired Outcomes:
1. Restructure the President's Roundtable on Alcohol and Drugs
Objective 4.4: Maintain and enhance the appearance and functionality of campus facilities.
Initiative 4.4.1: Continue the implementation of the campus master plan
Desired Outcomes:
1. Ensure all facilities scheduled for renovation are up to relevant codes
2. Continue campus renovation plan
3. Implement all approved capital projects
4. Continue planning for the North Campus Academic Building
Initiative 4.4.2: Update and maintain the university's technological infrastructure
Desired Outcomes:
1. Complete computer replenishments for all units
2. Update KU web presence
3. Improve functionality of Student Information Systems
