The marketing curriculum is sufficiently broad to facilitate a career choice for many different and rewarding career paths. The marketing major offers students the ability to study all areas of business and organization structures. The curriculum also has adequate depth to provide students with a solid foundation to pursue advanced degrees in any of the business disciplines.
Program Check Sheets
- Fall 2011, version 20123 - These are the new graduation requirements for the BSBA Marketing Program effective Fall 2011. These requirements will affect all incoming freshman and all transfer students who start at Kutztown University during the Fall 2011 semester or later. Click here for the Recommended Course Sequence.
Detailed information about the courses for the Bachelor of Science in Business Administration can be found in the undergraduate catalog.
Consider joining the American Marketing Association - KU student organizations