The College of Business offers a minor in Advertising. The advertising minor is designed for students interested in building a career in the field of advertising. With the Advertising minor, students are prepared to work in all areas of an advertising agency, the media, or on the client side.
Graduates of the Kutztown Advertising Minor have gone on to successful careers at some of the world's largest advertising agencies, including: J. Walter Thompson, Ogilvy-Mather, BBDO, Grey Advertising, Mindshare, and Bates.
NOTE: B.S.B.A. Marketing majors may NOT select this minor.
Business Core (21 SH)
ACC 121 Financial Accounting
ACC 122 Managerial Accounting
BUS 120 Business Administration
BUS 131 Business Law I
BUS 171 Business
ECO 011 Macroeconomics
ECO 012 Microeconomics
- Required Courses (18 SH)
MKT 210 Principles of Marketing
MKT 312 Consumer Behavior
MKT 350 Advertising Management
MKT 351 Media Concepts & Planning
MKT 357 Advertising Campaigns
MKT 358 Marketing Communications Management